The Best Time to Refresh Your Brand in Far North Queensland. Hint: It’s Now
- Jacinta Markcrow
- Apr 23
- 2 min read
If you’re a business owner in Far North Queensland, chances are your branding has had to keep pace with everything from seasonal tourism booms to slow-season strategy shifts. But here’s the thing: if your brand hasn’t had a proper refresh since launch day (or it’s still running on that DIY logo you whipped up in Canva), now is the perfect time to reimagine how your business shows up.
Why Now is the Right Time
FNQ businesses live and breathe the rhythm of the seasons. The quieter periods—like post-wet season or between tourist peaks—offer the breathing room to revisit your brand with clarity and intention. Whether you’re in tourism, hospitality, wellness or retail, the lead-up to the dry season is when you want to have your visuals dialled in and ready to convert curious onlookers into loyal customers.
The start of a new financial year also brings with it the energy of fresh goals, new launches, and renewed motivation. Updating your branding now can set the tone for a strong, cohesive presence that carries you through the rest of the year (and beyond).
Signs It’s Time to Refresh Your Brand
Your logo no longer reflects the direction or professionalism of your business
Your visual identity feels inconsistent across platforms (hello mismatched Instagram feed and print materials)
You’re attracting the wrong audience—or not attracting anyone at all
You’re launching new services or expanding and need your brand to reflect the shift
You don’t feel proud sharing your brand visuals anymore
What a Brand Refresh Can Do for You
Clarify your message and positioning
Improve customer recognition and trust
Help you stand out from the competition
Align your brand visuals with the quality of service you provide
Make showing up online and offline feel seamless and intentional
What It Looks Like to Work Together
At Studio Behana, I offer branding packages designed specifically for small businesses who want a clear, cohesive and elevated identity. Whether it’s a simple refresh or a full rebrand, I’ll guide you through the process from strategy to design to final delivery.
Ready to refresh your brand?
