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Why Working With One Creative Expert, Instead of an Agency, Might Be the Best Move for Your Brand

  • Writer: Jacinta Markcrow
    Jacinta Markcrow
  • Apr 23
  • 2 min read

When you're building or refining your brand, one of the first questions you might face is: Should I hire a creative agency or a solo expert?


Spoiler alert: if you value consistency, personal connection, and a streamlined process—working with one creative expert (like me!) might be your secret weapon.


Calm tropical river with large rocks and clear green water in Far North Queensland, reflecting the holistic tropical business vales of Studio Behana

You’re Not Just Another Client


Agencies often juggle multiple projects, large teams and rigid systems. When you work with a solo creative, you get my full attention and a partnership built on collaboration. I get to know your business inside and out, and that depth of understanding comes through in every design, every photo, and every piece of content we create.


It’s All Aligned—Because It Comes From One Vision


Branding, website design, photography and content creation? When it all comes from the same brain, the result is a consistent, on-brand experience across every touchpoint. No disconnects. No handoffs. Just a seamless visual identity that feels like you, from your logo to your Instagram feed.


Clear Communication and a Smoother Process


No account managers. No layers of approvals. Just one creative expert guiding you through every step with clarity, care and the flexibility to adapt as your business evolves. You’ll always know who to talk to (spoiler: it’s me).


Better Value for Small Businesses


Without agency overheads or inflated project scopes, working with a solo creative often means you get a higher level of quality and attention—without blowing the budget. Perfect for businesses that want to look polished and professional without the agency runaround.


When It’s a Fit


You’ll benefit most from working with a solo creative if:


  • You’re a small to mid-sized business

  • You want a long-term creative partner who gets you

  • You’re looking for a holistic approach (not piecemeal freelancers)



Sound like what you’re after?



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Based in Cooya Beach, QLD,

working with clients worldwide

Studio Behana acknowledges the Kuku Yalanji people as the Traditional Custodians of the land and sea where we live, work, and find so much inspiration—Cooya Beach, Far North Queensland. We honour their culture, storytelling, and connection to Country, and pay our respects to Elders past and present.

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