Your operation is world-class.
Your branding & marketing should be too.
Design & Photography for the Commercial Fishing Industry
Serving Far North Queensland & Beyond
The commercial fishing industry has always run on reputation. A solid catch history, reliable relationships, and a name that carries weight at the dock. For a long time, that was enough.
Not anymore. The tide is shifting. Export buyers research you before they call. Sustainability certifiers want to see a credible operation before they sign off. Crew candidates look you up before they commit to a season. And the next generation taking over the business expects more.
A strong brand isn't vanity in this industry anymore. It's commercial infrastructure.
Over the past decade, I've worked within and alongside one of Australia's largest and most established commercial fishing operations — present at unloads, managing vessel administration, and building a genuine understanding of live export logistics and key Asian export markets. Most recently, I was a cook for a crew of 16 across a 17-day trip.
My partner has worked as a commercial crayfish diver and dory diver for the past 20 years between the East Coast of Australia and the Torres Strait. Unlike other agencies that may claim they have what it takes to serve the commercial fishing industry (they don’t), I know what this industry actually looks like from the inside. As a business and as a lifestyle.
That experience, combined with my full-service boutique design and marketing studio, is a combination that's almost unheard of.
So let’s skip the basics and get straight to what matters: your goals and what it takes to pull ahead.
LATEST CATCH
Recent projects for your inspiration
BACK TO BASICS WELLNESS COACHING
Brand Identity Design
AVERNUS STUDIOS
Brand Identity Design
CORE CENTRIC GROUP
Brand Identity Design
“I've known Jacinta for the better part of ten years. She's one of the few people outside the industry who actually understands how it runs — the logistics, the pressure, the reality of it. Most recently she joined one of our trips as cook for a 17-day stint with a crew of 16, which says a lot about her work ethic and how she fits in on board. If you're after someone who can handle your design, photography or marketing and actually gets what this industry is about, she's it.”
SAM DOULL - DIVE MANAGER, MG KAILIS
FULL STEAM AHEAD
WHAT WE DO AND WHAT IT MEANS FOR YOUR BUSINESS
Brand Identity Design
Depending on your goals, this could include:
Initial Consultation
Brand Questionnaire
1:1 Brand Strategy Session
Comprehensive Brand Strategy Document
Creative Direction Moodboards
Full Logo Suite
Brand Colour Pallette
Brand Typography
Customised Brand Graphics
Curated Brand Imagery Library
Complimentary Revisions
Custom Brand Touchpoints
Detailed Brand Guidelines
Why it matters for your operation
The Problem
You've built a solid operation over the years, but the branding hasn't kept up.
Mismatched logos across vessels, vehicles, uniforms, and paperwork. No consistent visual identity when you're showing up to industry events, tendering for contracts, or sitting across the table from processors and exporters. It's not a good look, and you know it.
What we do
Starting from a clean slate, we review and modernise your brand identity — creating a consistent logo suite and colour palette built for real-world application across vessel livery, vehicle signage, uniforms, and all print and digital touchpoints.
What it means for your business
You and
your crew show up looking like a professional, credible operation. That matters when you're hiring new crew, tendering for contracts, dealing with domestic processors, or pushing into sophisticated export markets across Asia and beyond.
Website Design & Development
Depending on your goals, this could include:
Initial Consultation
Website Strategy & Planning
Up to 10 pages
Custom Website Design & Development
Responsive Desktop & Mobile Design
Professional Copywriting
Domain Set-Up/Transfer
Basic SEO
Instagram Integration
Exclusive Access to Website Tutorials & Training Resources
Why it matters for your operation
The Problem
Your website is either non-existent or hasn't been touched in years.
Potential wholesale buyers, export contacts, and crew candidates can't properly vet your business online — and if they can't find you or don't like what they see, they move on. Simple as that.
What we do
Design and build a website that accurately represents your operation, clearly communicates what you do and who you work with, and makes it easy for the right people to find and contact you.
What it means for your business
A credible digital presence that works around the clock.
Whether a buyer is researching suppliers at midnight or a deckhand is looking for their next berth, your business shows up and makes the right impression.
Photography & Content Creation
Depending on your goals, this could include:
Initial Consultation
Pre-Shoot Questionnaire & Concept Direction
From 2-Hour up to Full-Day or Multi-Day Shoots (based on your requirements)
High-Resolution Professionally Edited Images
Drone Imagery (if applicable)
Commercial Usage Rights
Online Gallery
Why it matters for your operation
The Problem
Your fleet has grown, your operation has evolved, but your imagery hasn't kept pace. You're still using old photos — or no photos at all — to represent a business that looks nothing like it did five, ten, twenty years ago.
For an industry where trust and credibility are everything, that gap matters.
What we do
On-location photography and content creation to document your vessels, dock, processing facility, crew, and catch. Real imagery that shows buyers, partners, and future crew what your operation actually looks like on the water and on the ground.
What it means for your business
Up-to-date, professional imagery you can use across your website, export documentation, tender submissions, and social media.
It gives your buyers and partners something credible to look to, and your crew something to be proud of.
Social Media Management
Depending on your goals, this could include:
Initial Consultation
60-Minute Goal-Setting & Strategy Session
Custom Social Media Strategy
3 x Static Posts Per Week
2 x Reels Per Week
Cross-posting to up to 4 Platforms
Instagram Story Recommendations & Prompts
Shared Drive for Easy Content Uploads
Monthly Analytics Report
Monthly Check-In Questionnaire
Why it matters for your operation
The Problem
You run a fishing charter tourism operation, and you offer a genuinely great experience on the water.
But your inconsistent social media presence is costing you bookings to competitors who are more active and switched on online, even if their service and product aren't as good as yours.
What we do
Consistent, strategic social media management that keeps your charter operation active and well-presented across the platforms your customers are actually using to research and book.
What it means for your business
More visibility, more bookings, and a stronger position in a competitive market that runs heavily on Google, Instagram, and online reviews.
You focus on the water. We handle the feed.
General Graphic Design
Depending on your goals, this could include:
Print Collatteral
Business Cards
Flyers & Brochures
Postcards & Mailers
Packaging Design
Banners & Signage
Posters & Displays
Stickers & Labels
Merchandise Design
Uniform & Workwear Design
Digital Assets
Email Signatures
Social Media Templates
Digital Brochures
Email Newsletter Templates
Digital Advertising Assets
Tender & Pitch Document Design
Annual Report & Member Communications Design
Gift Vouchers
Why it matters for your operation
The Problem
You don't need a full-time designer or marketing manager, but you do need someone who can keep your touchpoints consistent and produce new assets when you need them. Right now that falls through the cracks, and it shows.
What we do
Ad hoc and ongoing graphic design across everything your business needs — packaging design, export documentation, tender and pitch documents, bilingual brand assets, brochures, business cards, and more. Available on a project basis or monthly retainer, depending on what suits your operation.
What it means for your business
Every piece of collateral your business puts out looks professional and on-brand, without the overhead of a full-time hire. Your documentation is credible, your assets are consistent, and nothing gets left behind.
NOT SURE WHERE TO START?
Please reach out so we can have a friendly, no-obligation chat about where your business is currently and discuss your requirements.
Pricing is based on the scope and complexity of each project.
NEXT STEPS
All hands on deck
Let's Chat
Send us an enquiry, and we’ll organise a complimentary discovery call to explore what you’re after and how we can collaborate. No question is off limits, so bring it all!
Lock It In
Once we’ve talked through your goals, we’ll send through a custom proposal for you to review. To secure your spot, simply sign the agreement and place the initial deposit.
Creative Strategy & Design
Before we get stuck in, we'll make sure we're completely aligned on your vision and your goals. From there, we'll get to work on the design, balancing strategy and aesthetics to ensure every element is on point.
Review & Refine
Once the initial concepts are ready, we'll share them with you for review. This is your opportunity to provide feedback and direction before anything is finalised, ensuring the end result feels exactly right.
Delivery
Once everything is approved, we'll hand over all your final assets in the appropriate file formats, ready to showcase your brand. And if there's more on the horizon, we're always here for whatever comes next.
“Jacinta has been around MG Kailis in some capacity for close to a decade now, and it shows in the way she talks about the business — she's not learning the industry from the outside, she already knows it. Between her time on boat admin and being out on trips herself, she understands what matters to an operation like ours in a way most creative or marketing people simply don't. Her work ethic speaks for itself, and I'd have no hesitation recommending her to anyone in the industry looking for design, photography or marketing support.”
BRETT ALDRIDGE - CEO, MG KAILIS
FAQs
Where are you based?
Studio Behana is based just north of Port Douglas in Far North Queensland, and we collaborate with businesses across Australia and worldwide.
What types of commercial fishing businesses do you work with?
All shapes and sizes. Commercial fishing operators, live export seafood businesses, fishing co-ops and industry groups, charter and fishing tourism operators, and everything in between. If you're in the industry, we’d love to hear from you.
We’ve gotten by this long without investing in branding and marketing. Why start now?
Fair question. Put simply, the industry has changed. Export buyers Google you before they call. Crew candidates look you up before they sign on. Sustainability certifiers want to see a credible operation. And the next generation of fishing families expects more than a handshake and a business card.
Good branding and marketing isn't about looking flashy. It's about looking credible. And when credibility translates to stronger market prices, better crew retention, and more cash flow for fleet improvements, the return speaks for itself.
Why should we hire you over any other agency?
Because most agencies have never set foot on a cray boat. They'd spend most of your valued time (and dollars) getting up to speed on how the industry actually works, while using corporate language that means nothing to your buyers or crew.
With over 10 years of hands-on experience and a genuine passion for the commercial fishing and diving industry — from managing boat admin to onboard cook — I already know the ins and outs. That means our time together goes straight to your goals and the results you want to achieve, not unpacking basics.
We have little to no online presence. Where do we even start?
Right here. A lot of family-owned fishing businesses have built their reputation through word of mouth and traditional relationships, and there's nothing wrong with that. But having a credible, consistent online presence is now non-negotiable, not just a nice-to-have. Your wholesale buyers, export contacts, and future crew members are looking you up online, and what they find (or don’t) matters.
Whether it’s setting up a new website, refreshing your brand identity or other design collateral, we'll help you figure out exactly what you need and build it properly from the ground up.
Alright, sounds great! How do we get started?
Send us an enquiry, and we'll jump on a no-obligation discovery call to talk through what you're after and what you want to achieve. From there, we'll put together a tailored proposal and talk through next steps.
TIME TO FISH OR CUT BAIT
You've put in the work on the water. We'll make sure it shows on land.
