Atheria

Atheria is a conceptual brand identity for a high-end perfume label designed to explore storytelling through visual design. The goal was to create a distinctive, luxury feel while establishing a strong theme to set the brand apart in a competitive market.

The concept draws on the idea of celestial scents—with custom typography elements inspired by stars and planetary rings woven subtly into the logomark. These details create a sense of magic and refinement while visually tying the brand to its theme. The result is a sleek, elegant brand identity with a strong narrative core—designed to speak directly to a dreamy, high-end audience.