Leaf Lounge

Leaf Lounge is a playful brand concept for a tropical plant store, created to stand out with bold, quirky personality. The visual direction is inspired by lush greenery and jungle textures—bringing colour and character to a space traditionally filled with neutrals.

The custom logotype features rounded, heavy lettering to reflect the brand’s bold and approachable vibe. A stylised leaf forms the ascender of the “F,” while monstera-inspired motifs replace the counters in the “O” and “G.” The design was carried through to packaging, including a vibrant branded shopping bag—perfect for turning customers into walking brand advocates.