Nash Horse Trekking

Nash Horse Trekking is a trail-riding business based in South East Queensland, offering guided horse treks through scenic local landscapes. This personal project was a rebrand concept designed to give the business a modern, refined and cohesive visual identity—while standing apart from the usual “horse-heavy” tropes.

Instead of leaning on obvious imagery, the brand identity centres around clean sans-serif typography and a minimalist horseshoe icon, paired with a custom brand pattern made from interlocking shapes. The result is a fresh, approachable brand system that feels consistent, natural and welcoming—perfectly aligned with the business’s friendly and down-to-earth vibe.