Sunday Bedding

Sunday is a conceptual brand identity for a luxury linen bedding brand inspired by the feeling of slow, sunny mornings in bed. The creative direction focused on clean, modern design with a soft, elevated feel—perfectly aligning with the brand’s emphasis on comfort, calm, and simplicity.

From colour palette to typography, every element was chosen to reflect a sense of quiet luxury. Natural, soothing tones echo the atmosphere of a serene bedroom, while the overall aesthetic communicates quality without excess. The result is a timeless identity that feels effortlessly elegant—just like a perfect Sunday morning.