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Yellowtail Wines

Project type

Re-Brand

Yellow Tail Wines is one of the world’s most recognisable wine brands, known for pairing Italian winemaking heritage with a relaxed Australian attitude. This personal project reimagines the brand with a more responsive, modern identity—built to work seamlessly across digital, packaging and large-scale applications.

The updated design features a custom typographic ‘y’ with a tail-shaped descender, nodding subtly to the brand’s name while keeping the look clean and minimal. A signature yellow swoosh adds movement and retains a sense of brand familiarity, while the original colour palette was preserved to support brand recognition. The result is a fresh, refined identity that’s flexible, functional, and ready for any format—from bottle caps to billboards.

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Based in Cooya Beach, QLD,

working with clients worldwide

Studio Behana acknowledges the Kuku Yalanji people as the Traditional Custodians of the land and sea where we live, work, and find so much inspiration—Cooya Beach, Far North Queensland. We honour their culture, storytelling, and connection to Country, and pay our respects to Elders past and present.

© 2025 by Studio Behana.

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