Yellowtail Wines

Yellow Tail Wines is one of the world’s most recognisable wine brands, known for pairing Italian winemaking heritage with a relaxed Australian attitude. This personal project reimagines the brand with a more responsive, modern identity—built to work seamlessly across digital, packaging and large-scale applications.

The updated design features a custom typographic ‘y’ with a tail-shaped descender, nodding subtly to the brand’s name while keeping the look clean and minimal. A signature yellow swoosh adds movement and retains a sense of brand familiarity, while the original colour palette was preserved to support brand recognition. The result is a fresh, refined identity that’s flexible, functional, and ready for any format—from bottle caps to billboards.