Tropic Hub

Tropic Hub is a modern, eco-conscious coworking space based in Cairns, offering a relaxed and flexible environment for creatives, freelancers, and small business owners. With spaces ranging from hot desks to meeting rooms and workshop areas, the brand needed an identity that captured its lush, tropical feel—without leaning into the usual palm tree clichés.

The final brand identity features a custom frog motif, playfully intertwined with the logo typography in bold teal tones. Clinging to one of the letters, the frog brings a distinctive and memorable element to the brand—mirroring the character of the space itself. The project also included a brand photography session to capture the vibe of the space, featuring both styled shots and lifestyle imagery with models. The result is a cohesive visual identity that brings the Tropic Hub experience to life—fresh, local, and full of personality.