Core Centric Group

Core Centric Group is a people-first consultancy helping businesses grow with clarity, connection and purpose. Founded in Cairns and serving businesses across Australia, the consultancy operates through four specialised sub-brands — CoreEdge, CoreLead, CoreConnect and CoreSupport — spanning outbound sales, leadership coaching, recruitment and HR strategy, all under the belief that sustainable success starts with strong leadership and aligned teams.

We developed a full brand identity to carry that ecosystem — a primary logo built around interlocking circles, representing people and the connections between them, paired with a professional yet approachable typeface that avoids feeling overly corporate. The identity extends across all four sub-brands, each with its own primary logo variation, unified by the same considered visual language.

The palette leans into blues, teals and greens, reflecting the brand's focus on connection, growth and trust, while staying warm and human rather than cold or clinical — exactly the balance a people-first consultancy needs.

"You truly captured what I had envisioned and brought it to life. I really appreciated how thorough you were in understanding not just what I do, but why I do it — the vision and purpose behind Core Centric Group," says Katie, founder of Core Centric Group. The result is a consultancy brand identity that ties together a genuine family of sub-brands — giving Core Centric Group a confident, unified presence as a business brand identity built for Cairns and beyond.