Naomi Lee — Flow By Design is a human design coaching and somatic and energy healing practice, helping women understand their energy and step into deeper alignment with themselves. Naomi was launching the business from the ground up, with a full brand identity and website needed to bring her practice to life from day one.
We developed a complete brand identity grounded in that sense of growth and transformation — a floral brandmark with soft, curving lines representing blooming and coming into yourself, with circular details nodding to the astrological influence of human design. The palette leans warm and earthy, built around dusty mauve, almond silk and deep wine tones, giving the brand a grounded, embodied feel suited to the health and wellness space.
Alongside the identity, we designed and built her website, giving Naomi Lee a cohesive online home that reflects the same considered, wellness-led aesthetic — now live and carrying her brand across every touchpoint from launch.
Naomi's reaction throughout said it all — from the moment she saw her brand identity, she couldn't wait to see it all come together on the website. The result is a wellness coach brand identity and website that feels genuinely her own, giving Naomi Lee — Flow By Design a confident presence among health and wellness coaches in a crowded space.
