Ravenshoe Steam Railway is a not-for-profit organisation based in Queensland's highest town, dedicated to preserving and restoring a vital piece of Australian rail history. Established in 1925, the organisation operates through three interconnected arms — the heritage railway, a community caravan park and local markets — with the caravan park and markets generating ongoing funds to support the railway's revival and operation.
We refreshed the brand identity to give this not-for-profit a more professional, cohesive image — one built to strengthen credibility and attract higher-value contributions from donors, sponsors and supporters. The original illustration was carefully re-drawn and vectorised, staying true to the heritage feel while elevating it into a clean, professional mark suited to modern use.
The identity extends across all three arms of the organisation, with each sub-brand — including the Tumoulin Country Markets — carrying its own version of the logo within a single, cohesive system, striking a balance between nostalgia and modern appeal.
The result is a not-for-profit brand identity that reflects the railway's history with integrity while giving it the professional foundation to raise funds, attract support and build pride in its legacy for the next century.
