TropicHUB is a coworking space in Cairns, situated on the mezzanine of a quiet warehouse just minutes from Cairns Airport and Cairns Central. Led by founder Lucy Pilon, the space was designed as her own personal office before she opened it up to share with local business owners, remote workers, freelancers and small teams — an eco-conscious, welcoming space built around connection as much as productivity.
We developed a full brand identity to reflect that same considered, minimalist ethos — a primary and secondary logo suite carrying a teal-led palette that feels calm, modern and grounded, suited to a space built for focus without losing its warmth.
Alongside the identity, we photographed the space itself — capturing the healing crystals, indoor plants, relaxing nooks and understated art pieces that make TropicHUB distinct, giving Lucy a genuine, on-brand image library to represent the space across her website and marketing.
The result is a co-working space brand identity that feels as calm and intentional as TropicHUB itself, paired with brand photography Cairns businesses can trust to show exactly what the space offers before anyone walks through the door.
